When I heard they were
making a live action “Jem and the Holograms” film, I was over the moon. Why?
Because Jem is excitement. Jem is adventure! JEM IS OUTRAGEOUS!! See??
She squeezes her earring
and she and her bandmates--who run a foster home for girls, because they’re
that selfless--become technicolor marvels. Glamour and glitter, fashion and
fame! And more! They take on bitchy “enemy bands” with as much panache as they do
while taking on a God damn volcano!
They are superheroes in
their own right--saving royalty from being unseated, foiling the plans of
cheaters in the many, many battles of the bands, and bringing attention to
important issues like world hunger. And they did it all while looking amazing
and singing a song.
“Jem and the Holograms”
was an amazing part of the 80s. So naturally everyone was excited when the news
came out that there was a film in the works. And then the trailer was released.
What you just saw is
outrageous for all the wrong reasons. It surpasses awful. It does not even
slightly resemble the original canon. It looks like a Disney Channel movie.
(And not one of the good ones. If only it could end up as great as “Zenon: Girl
of the 21st Century” we’d be okay!) They’ve completely changed the spirit of
the original material. This is now a coming of age story about girl who learns
about being herself and the real meaning of friendship and family. And that’s a
great, sugary, cliche story that’s worth being told. Again.
And if it had been told
as “Judy Smith and her Rocker Girlfriends!” I’d politely clap and say, ‘That’s
very cute!’ But that’s not what’s happened here. What’s happened is director Jon Chu of Justin Bieber concert film fame and
his similarly credentialed team decided they’d take something with a previously established following,
use the names in order to bring along that built in audience, and wrote a
completely unrelated story. It’s like fan fiction, except at least EL James had
the decency to change the names of her characters.
But there’s more at
stake here. Female superheroes have been facing an uphill battle for years. The
fact that there have been how many superhero based movies (I’m not going to
count them, just think about all of them though) and only one centered on a
female lead is atrocious. And well, yeah, the movie was atrocious too.
Execs gave in, (finally)
deciding to do a Wonder Woman flick--and it only got greenlit after “Batman vs.
Superman” and the “Justice League” films were picked up. Prior to that,
attempts at getting a female superhero movie were shot down repeatedly.
‘But Jess! Look at the
Avengers! Black Widow is a major character in the film!’ Yeah, well consider
this: In the current hit “Avengers: Age of Ultron.” Black Widow has a badass
scene where she drops out of a moving plane on a motorcycle and proceeds to look
badass while kicking many an ass.
But what happened when
it was time to develop the toy? Oh, they gave the badassery to Captain Americain one version of the toy and Iron Man in the other version. There is no toy version with Black Widow.
How does this all relate
to what looks likes to be a shitty “Jem and the Holograms” movie? It’s all
symptomatic of this idea that girls can’t kick ass. They can fall in love, lose
their way, turn their back on friends, realize that there’s no place like home,
and have a group hug with the people who really matter, but they can’t save the
day. They are capable of rom-coming. And that? That’s detrimental. It goes
beyond pissing off a fandom. It becomes damaging to society. It’s pandering,
it’s limiting, and it reinforces the idea that men are physical beings and
women are emotional beings.
I hear what you’re
saying. “Jess, you’re judging a movie solely based on its trailer! Isn’t that
jumping to conclusions?” No, because the people responsible for that trailer
wanted the public to come away with an idea about the movie’s feel and
narrative direction. Look at that and tell me I wasn’t supposed to get a
rom-com vibe. You can’t.
There’s a missed
opportunity here; an opportunity to tell a fun, female led story with a kick
ass message, wrapped in a color palette that hurts your eyes. And that missed
opportunity? Well, that’s truly outrageous.
